Maya Brinjikji had dreamed of opening her own boutique for years, inspired by her lifelong passion for fashion since childhood. However, despite her determination, the path always seemed unattainable. Every attempt to bring her vision closer to life was met with obstacles. From finding the right manufacturers to securing support, Maya felt as though her dream was fading, until 2023, when she came close to giving up on the idea of opening her own boutique.
In 2024, everything changed for Maya. She overheard a sentence that struck her to the core. Someone close to her called her “lifeless & unoccupied” Those words shattered Maya’s heart, making her realize how much she had neglected her own dreams. That moment was a turning point. It made Maya confront the truth she had been avoiding—that she had been putting her passion on hold for too long. It was a painful wake-up call, but it was also the catalyst for change. Maya understood, in that instant, the importance of never letting go of her own aspirations. She knew then that she had to reclaim her dream, not just for herself, but to empower every woman to never give up on her dreams.
Looking back, Maya believes the timing was perfect. Years of setbacks had prepared her to seize the opportunity when it finally came. MISELEN FASHION HOUSE is now a thriving destination in Dubai, a reflection of Maya’s passion, persistence, and the perfect moment when her dream became a reality.
Message from the CEO & Founder of MISELEN FASHION HOUSE:
To every woman out there; never give up on your dreams and trust in yourself and in the power of perfect timing.
In the heart of Dubai’s vibrant fashion scene, a new multi-branded dress shop has recently opened, bringing a fresh and exciting shopping experience to the city. The boutique, MISELEN FASHION HOUSE, is located in one of the most attainable areas of Dubai (The One Tower SZR) with designated parking space for visitors. The store promises to offer a curated selection of luxury and contemporary brands from around the globe, catering to the city’s diverse and cosmopolitan clientele.
The idea behind MISELEN FASHION HOUSE emerged from the vision of a young entrepreneur, Maya Brinjikji, who
recognized a gap in the market for a space where fashion-forward shoppers could explore a mix of international
designers and local talents under one roof. Inspired by Dubai’s dynamic cultural mix and its growing
reputation as a global fashion capital, Maya wanted to create a destination that would not only showcase the
finest designs but also offer an experience that was both exclusive and welcoming.
Maya’s passion for fashion grew as she saw how clothing could transform someone, how the right piece could
empower and express individuality.